Training Programme | Unit 1-5
Training Programme
Within the INTERREG Atlantic Area Project FANBEST (Funding Atlantic Network for Blue Economy Technology Transfer) an online transnational training programme composed by a series of webinars to enhance the capacity of advisers, support services, researchers and entrepreneurs in fundraising for technology transfer in the Blue Economy.
The Webinars are FREE OF CHARGE with a duration per webinar between 60 to 120 minutes maximum including a question/ answer session and practical exercises with the attendees. The webinars will make use of the Zoom platform and interactive tools to promote interact of attendees with supervisors. Training and material will be provided in English.
IN SUMMARY:
What: 8 Webinars (duration 60-120 minutes per webinar)
Who: The Training Programme has the following target group
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- Main target: consultants/trainers of incubators and accelerators, development agencies, knowledge transfer department of universities, etc
- Secondary objective: any entrepreneur, researcher and manager with an interest in the Blue Economy
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Costs: FREE OF CHARGE
For further information on the Training Programme please contact: assessoria@bluebioalliance.pt (BlueBio Alliance); teillant@atlanpole.fr (Boris Teillant, Blue Economy Project Manager at Atlanpole)
WEBINAR PROGRAMME
Overview of the FANBEST Training Programme on Transnational Programme for capacity building of Advisors, Coaches and Support Services for Blue Economy Technology Transfer in the Atlantic Area.
| # | Webinar | Content | When | ||
| 1 | Market Segmentation / User Needs | Who are your most important customers? Who influences? Who decides? Who uses? Which are the main characteristics of your clients? Can you group them as distinct segments? Needs Before Wants in User Experiences | Time Nov 11 2020; 02:00 PM Lisbon time | ||
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How to find Early Adopters The Difference Between
Push and Pull Marketing Strategies |
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| 3 | Paint point analysis | Risk Diagnostic Investment Readiness Level |
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| 4 | Competitive Landscape Analysis | What is the problem that we are resolving? Is it an important problem? What is the solution that we are proposing? What is the value we provide to the customer? What are the main attributes of our value proposition? |
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| 5 | Strategic Management / Lean Approach | Context Analysis Mission Statement, Vision and Values Strategy map Project Model Canvas Lean Startup Approach and Customer Development |
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| 6 | Product Development | How to design and develop a newly or rebranded product or service
Phases of new product development Importance of prototyping Open Innovation and working with external |
Time Jan 12 2021; 02:00 PM Lisbon time |
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| 7 | HR management / Pivoting and diversifying | How to choose a team
Team management Human resources contracts How to Diversify & pivot your business? Diversification strategies |
Time Jan 19 2021; 02:00 PM Lisbon time |
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| 8 | Growth strategies / International market penetration | Fundraising strategies
How to develop roundtables with Investors Build an Effective international Market Penetration Strategy Case studies of internationalization to American and European markets |
Time Jan 26 2021; 02:00 PM Lisbon time |