03 Nov Get to know the complete Fanbest Training Programme
Overview of the FANBEST Training Programme on Access to market, Product development & Scaling up for Blue Economy in the Atlantic Area.
|1||Market Segmentation / User Needs||Who are your most important customers?
Who influences? Who decides? Who uses?
Which are the main characteristics of your clients?
Can you group them as distinct segments?
Needs Before Wants in User Experiences
|Time Nov 11 2020; 02:00 PM Lisbon time|
|2||Market Pull & Push Strategies / Demand Forecasting||How to find Early Adopters The Difference Between Push and Pull Marketing Strategies
Push Marketing Basics and Examples
Pull Marketing Basics and Examples
Estimate Market Size (Top-down and Bottom-up Approaches)
Total Available Market
Serviceable Available Market
Serviceable Obtainable Market
|Time Nov 18 2020; 02:00 PM Lisbon time|
|3||Pain Point Analysis||Risk Diagnostic
Investment Readiness Level
|Time Nov 25 2020; 02:00 PM Lisbon time|
|4||Competitive Landscape Analysis||What is the problem that we are resolving?
Is it an important problem?
What is the solution that we are proposing?
What is the value we provide to the customer?
What are the main attributes of our value
|Time Dec 02 2020; 02:00 PM Lisbon time|
|5||Strategic Management / Lean Approach||Context Analysis
Mission Statement, Vision and Values
Project Model Canvas
Lean Startup Approach and Customer
|Time Dec 16 2020; 02:00 PM Lisbon time|
|6||Product development||How to design and develop a newly or rebranded
product or service
Phases of new product development
Importance of prototyping
Open Innovation and working with external
|Time Jan 12, 2021; 02:00 PM Lisbon time|
|7||HR management / Pivoting and diversifying||How to choose a team
Human resources contracts
How to Diversify & pivot your business?
|Time Jan 19, 2021; 02:00 PM Lisbon time|
|8||Growth strategies / International market penetration||Fundraising Strategies
How to develop roundtables with Investors
Build an Effective international Market Penetration Strategy
Case studies of internationalization to American and European markets
|Time Jan 26, 2021, 02:00 PM Lisbon time|